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| 1983 : FROMAGERIE
GUILLOTEAU came into being at Pélussin, in the Loire département. |
In the same year, the first of Jean-Claude
GUILLOTEAU's cheeses was born and was given the name of Pavé
d'Affinois.
The adventure had all started 3 years previously, in conjunction
with the National Agronomy Research Agency (INRA), with the small-scale
production at an experimental unit at Crémieu, in the Isère
département. It was here that Jean-Claude GUILLOTEAU developed
a cheese that he began marketing himself.
Success came quickly : by dint of constant work and research together
with a happy intuition gave rise to a product that was completely
suited to new consumer wishes, away from conventional marketing
strategies.
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| A company
based on creativity
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The company was truly
built around this creativity of its first success, the Pavé
d'Affinois.
The product was novel, was like no other, had a pleasing original
taste and unusual shape.
All that remained was to make it known ! By intelligently mobilizing resources, Pavé d'Affinois soon made a name for itself. Today it is a household name for 95% of French people and is one of the most highly appreciated brands of cheese.
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Placed end to
end, the millions of Pavé d'Affinois produced each year would
stretch from Pélussin to Paris, i.e. a distance of over 600
kilometres. |
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